Ep 3: Coca Cola-FEMSA, Maria Fernanda Gil Tamayo 🇲🇽 - Accelerating Omnichannel Commerce: B2B Marketplaces from Offline to Online

Welcome to Episode 3 of the eCommert Podcast! In this insightful episode, we are joined by Maria Fernanda Gil Tamayo from Coca Cola-FEMSA, who shares her expertise on accelerating omnichannel commerce and the transformative role of B2B marketplaces in bridging offline and online business operations.

🎦 Watch the video podcast version on YouTube

🎙️ In this episode, we explore:

• The evolution of omnichannel commerce and its impact on the retail sector.
• How B2B marketplaces are revolutionizing the transition from offline to online business models.
• Strategies for effectively integrating offline and online channels to enhance customer experiences.
• Maria Fernanda’s firsthand experiences and success stories in driving omnichannel initiatives at Coca Cola-FEMSA.

This episode is a must-watch for anyone interested in the future of commerce, whether you're a business leader, a marketer, or simply passionate about retail innovation.


🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators.

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