Welcome to the first part of our latest 2-part episode where we dive deep into Husqvarna's digital transformation and e-commerce strategies.
In this insightful discussion, we explore how Husqvarna is revolutionizing retail and creating seamless online and offline consumer experiences.
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Key Highlights:
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Over 20 years of expertise in e-commerce and digital marketing.
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Innovative products like chainsaws and robotic lawnmowers.
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Husqvarnaโs significant e-commerce presence in Europe and international markets.
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The impact of the pandemic on the DIY and gardening sectors.
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Strategies for balancing direct-to-consumer (D2C) sales with traditional retail partnerships.
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Leveraging data analytics to track customer behavior, optimize inventory, and enhance product offerings.
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The role of retail media in driving traffic and sales.
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Maintaining brand consistency across all touchpoints.
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The importance of a customer-first approach in e-commerce.
Join us as we uncover Husqvarna's journey from retail to digital sales, and learn how they utilize data to drive success and innovation in the retail landscape.
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Donโt Miss Out On:
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How Husqvarna integrates D2C activities with retail.
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The significance of a transparent and collaborative approach with channel partners.
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Examples of successful retail media campaigns and their impact.
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Future trends in e-commerce and digital transformation.
Whether you're a retailer, an e-commerce enthusiast, or simply curious about the future of shopping, this episode is packed with valuable insights you won't want to miss!
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๐จ๐ฅ๐ฅ๐จ๐ฐ ๐๐ฌ:
Website:ย https://www.ecommert.org/
X: https://x.com/e_Commert
LinkedIn: https://www.linkedin.com/company/ecommert/
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๐ง ๐๐ข๐ฌ๐ญ๐๐ง ๐จ๐ง:
Spotify: https://open.spotify.com/show/759tqs63YllBlt65A4yxn2?si=4e42071ae0044ffa
Apple Podcasts: https://podcasts.apple.com/podcast/ecommert-podcast/id1725600406
Amazon Music: https://music.amazon.in/podcasts/e9a0455a-7b98-41ba-83f9-da2c8871c8cb/ecommert-podcast
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๐๐ก๐๐ง๐ค ๐ฒ๐จ๐ฎ ๐๐จ๐ซ ๐ญ๐ฎ๐ง๐ข๐ง๐ ๐ข๐ง!
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#eCommertPodcast #D2C #eCommerce #Omnichannel #retail #Husqvarna #StephanWaldeis