Ep 4 Pt 2: Husqvarna, Stephan Valdeis 🇩🇪 - Mastering Omnichannel Commerce: Insights on Cross-Channel Strategy and Execution

Key Highlights:

Over 20 years of expertise in e-commerce and digital marketing.
Innovative products like chainsaws and robotic lawnmowers.
Husqvarna’s significant e-commerce presence in Europe and international markets.
The impact of the pandemic on the DIY and gardening sectors.
Strategies for balancing direct-to-consumer (D2C) sales with traditional retail partnerships.
Leveraging data analytics to track customer behavior, optimize inventory, and enhance product offerings.
The role of retail media in driving traffic and sales.
Maintaining brand consistency across all touchpoints.
The importance of a customer-first approach in e-commerce.

Join us as we uncover Husqvarna's journey from retail to digital sales, and learn how they utilize data to drive success and innovation in the retail landscape.

Don’t Miss Out On:

How Husqvarna integrates D2C activities with retail.
The significance of a transparent and collaborative approach with channel partners.
Examples of successful retail media campaigns and their impact.
Future trends in e-commerce and digital transformation.

Whether you're a retailer, an e-commerce enthusiast, or simply curious about the future of shopping, this episode is packed with valuable insights you won't want to miss!